Buy
Refers to when an investor, optimistic about a product, stock, futures, currency, etc. in the financial market, believes that its short-term or medium-to-long-term market will rise, and therefore purchases a certain stock, futures, or currency.
Sell
Refers to a trading method where an investor takes a bearish view on the future price trend, buying back to close the position after the price drops to profit from the price difference.